DUEL have been making quality lures and fishing lines for over 50 years. Their quality products have stood the test of time and continue to be sought after. Moreover DUEL lures are technologically advance products that are constantly leading the industry. Furthermore the lures are the most realistic looking and have the best actions. DUEL continues to to give anglers the best fishing products and strives to be the first with new and better products. DUEL has two brands, DUEL and YO-ZURI. Fishermen worldwide seek YO-ZURI lures because of there quality.