ZipBaits innovations spread globally. Including the original sliding weight transfer casting system MAG-DRIVE. It allows for a low centre of gravity, perfect balance and a long casting ability. ZipBaits use only Eco Friendly materials.
Anglers requested lighter fatty crank baits, therefore the Zipbaits Hickory SR series was born. ZipBaits’ was bound to be influenced by the popularity of ultralight gear. The name alludes to their body shape’s resemblance to the American Hickory nut.